Webdesign and Webdevelopment

Web Design

Our flexible engagement model has enabled us to deliver web applications to small as well large corporations - understanding the motivations of each allows us to quickly assess the benefits of launching, enhancing or integrating a web application.

Web Application Development

Full suite of standalone and fully integrated online applications. From simplistic informational sites to complex work flow based applications. BPW will provide the scalability you need to adjust your site to today's volatile business climate.

Database development and integration

Scalable, structured database development for rich backend engines.

E-business/Shopping cart applications

From simple to sophisticated requirements, including B2C, B2B retailing and procurement applications.

Internet Branding and Advertising

Making an impression, getting your name and your message out, online brochures and marketing campaigns will enhance the quality and follow-through rate of prospects.

Web Planning and consulting

In order to get the best return possible from your web experience, let us assess your goals and objectives to ensure your site functionality is aligned with them and that benefits are immediately realized.

Search engine optimization

Launching an attractive and functional site is great, but in many cases these sites are never found. Through our search engine optimization services we will make sure your site is always found. BPW possesses some of the best search engine expertise in the country.

Banner and tile development

Our creative graphics department will provide professional web ready advertising and marketing materials to suite all of your needs.

Web optimization services

Sometimes all that web sites require is a simple facelift instead of a complete rebuild. BPW will review all aspects of your site against original objectives, identify and recommend changes if and where required. In many cases meta tags need to be adjusted and realigned based on the ongoing success and penetration level of the site. Our experience in embedded meta tags will ensure your site is linked to the most popular search engines.

Credit card payment processing

Site statistics

As a subscriber to our web hosting service, you will be able to get vital statistics about your site, pages tracked, total visitors per page, top refer URL's; total visitors by weekday, browser usage stats and search engine stats are just some of the key areas of usage tracked.

Systems Management Services

A complete range of system support services that include, application, server and network support as well as performance tuning, router and firewall configuration.

Hosting

Business Power Web Hosting Services

Business Power Web is a leading provider of managed hosting services for enterprise-level customers with complex server requirements and small- to medium-sized businesses looking to take advantage of the flexibility and high performance of dedicated Web hosting.

Search Engine Optimization

SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. We can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

How we Do it

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. We can design effective campaigns that get you to the top of Google/MSN and Yahoo using Pay per Click campaigns with in depth reporting that will maximize your ROI while keeping your budget to a minimum.

What we don't do

Some SEO companies try to improve your rank using methods that can often get your site delisted by Google. Known as black hat SEO or spamdexing, they use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

On-Line Marketing and Sales

On-Line Marketing

The Online Marketing team implements integrated interactive marketing strategies that coordinate media programs and promotions across on-line and off-line channels. These efforts heighten consumer awareness of the offerings in all channels, and drive more qualified customers to your business.

On-Line Search

Over the past several years many people have noticed that search engines are becoming much smarter than they were back in the 90's. A little bit of HTML programming and some key word optimization no longer shoots you right up to the top of the engines. Now search engines account for up to 50 different criteria in the algorithms they create; things like total content, relevant incoming links, outgoing links and other factors that are impossible to fake. At the same time they penalize you for things such as redundant content or poorly architected web sites with broken links.

Search has become a significant way in which consumers locate products and is a key focus within the Business Power Web Marketing organization. Business Power Web coordinates campaigns to include relevant keyword searches, by utilizing proprietary search engine optimization techniques for natural/organic search and efficiently managing paid listings to maximize return on marketing investments. Business Power Web on-line Marketing delivers effective combinations of keyword, paid inclusion, and organic search solutions.

On-Line Shopping Center Management

Shopping engines such as e-bay, amazon, overstock, yahoo are destination portals that attract millions of shoppers a day. We have a team that specializes in the management of this category of on-line selling . We can increase the number of visitors who actually convert to paying customers by optimizing the on line shopping experience, while increasing your cross sell ratio with your customers.

Major Portals

Destinations like Yahoo and MSN are gateways for shoppers where they can find an aggregated view of products of interest. Leveraging its buying power and expertise, Business Power Web Marketing negotiates agreements on behalf of its partners to secure brand and product placements on key portals. Business Power Web Marketing manages and tracks campaign performance and identifies potential strategic opportunities. Business Power Web links participating partner product pages to these portals and manages the advertisements and product listings to best support new products/promotion.

Affiliate Linking Programs

Affiliate Linking programs provide a virtual sales force that is a cost-effective method of driving qualified leads to specific partner Web sites. The higher return typically offered by affiliate programs makes it an attractive option for partners. Business Power Web Marketing implements and manages a full-service affiliate program that includes competitive program evaluation, program set-up, site-mix determination, commission structure negotiation, performance review, new site recruitment, and relationship management.

Customer Sales and Relationship Management

Business Power Web focuses on providing customers with all the information they need to make an informed purchase decision. Dedicated team members learn the products and are recruited for specific industry knowledge and experience. Building strong customer relationships across multiple channels is a focus and our team executes campaigns across multiple touch points through sophisticated database management and integrated online analytical processing.

E-Mail Marketing

Business Power Web Sales and Relationship team develops and delivers fully integrated e-mail marketing campaigns. The team uses filtering functionality for the CRM/data tools to define targeted lists and select the right customers for each marketing campaign. Business Power Web captures data with every campaign, including messages sent, delivered, opened, bounced back, opted out, and clicked through to measure effectiveness and improve the performance of future campaigns.

The database can be derived from your list or ours to begin, and through the information captured from conversion triggers on the web site.